Study: 70% of Young Swedish Men Are Video Pirates

By | February 17, 2017

As illustrated by the ruling handed down in opposition to ISP Bredbandsbolaget by the country’s Patent and Market Court of Appeal this week, piracy stays to be thought-about a large draw again in Sweden.

Despite larger entry to authorized companies corresponding to Spotify and Netflix, some residents nonetheless desire to get their repair from pirate sites. Whether that’s through The Pirate Bay and torrents or newer streaming-based portals, piracy stays to be a well-liked route for buying media.

According to figures simply launched by media commerce consultants Mediavision, in January 2017 virtually 1 / 4 of all Swedes aged between 15 and seventy 4 admitted both streaming or downloading movement pictures from ‘pirate’ websites all by means of the previous month.

Perhaps unsurprisingly, the tendency to take movement is larger amongst the diverse young. More than half of 15 to 24-year-olds said they’d used a torrent or streaming website all by means of December. When concentrating that all of the strategy down to solely youthful males inside the identical age group, the decide leaps to 70%

Mediavision has been monitoring the piracy habits of Scandinavians since 2010 and actually stories an whole enhance in piracy over the previous seven years. However, piracy ranges have remained comparatively static all by means of the previous three years, with roughly 25% of residents admitting to partaking inside the practice.

The company, which beforehand reported on the actions of Popcorn Time users, says that illegal consumption of media is a lot extra prevalent in Sweden than inside the neighboring Nordic nations of Norway, Denmark and Finland.

“The ruling in opposition to Bredbandsbolaget is a large factor on this context,” says Natalia Borelius, Project Manager at Mediavision.

“The measures taken to date, with, for example, shutting down illegal websites, has been proven to have restricted impression on illegal consumption. In Finland and Denmark, the place website blocking has been in place for years, piracy is decrease than half as prevalent as in Sweden.”

As a outcomes of this week’s decision, rightsholders now have the likelihood to buy injunctions in opposition to all Swedish Internet service providers, barring them from offering buyer entry to not solely The Pirate Bay, however utterly different allegedly infringing websites worldwide.

While it will probably have some impression on the habits of informal pirates, it stays to be seen how the lots respond. Blocking a quantity of internet websites through one ISP definitely won’t have the specified effect, a conclusion supported by diverse research (1, 2). Expect extra blocking then, sooner considerably than later.


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