Facebook is coming to your television. The social community on Tuesday introduced a mannequin new app for set-top boxes, collectively with Apple TV [pictured above], Amazon Fire TV and the Samsung Smart TV. The app will allow you to watch the identical types of video you may already discover on Facebook, however (presumably) on a a lot larger screen.
Dan Rose, Facebook’s VP of Partnerships, introduced the mannequin new app on the Code Media convention on the Ritz-Carlton in Dana Point, Calif.
“A lot of people when they’re watching video on News Feed in the course of the day will put it aside for later as a end result of they do not have time to look at that three-minute video,” Rose said. “Now it is straightforward to go in your TV in case you want to try this at night.”
The new app, which would possibly launch inside the subsequent few weeks, provides Facebook one extra strategy to attain prospects occupied with movies and, most likely, one other platform to promote video ads.
Facebook CEO Mark Zuckerberg defined the company’s video ambitions on its Q4 earnings name earlier this month, saying he needed Facebook to develop to be the place prospects go as quickly as they “want to look at movies or want to protect up up to now with what goes on on with their favourite show.”
Facebook prospects had been watching elevated than one hundred million hours of video daily in early 2016, and Facebook wants even more. The agency is in dialog with video creators to license content material and is pushing a pair of of its publishing companions to create longer movies in an effort to get extra TV-style content material onto the platform.
All of these long-form movies would, presumably, be out there on the mannequin new TV app.
What’s unclear is how a lot urge for food prospects – and advertisers – can have for a standalone video app. Facebook spent the elevated an component of 2016 testing a devoted video tab inside its app earlier than finally…
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